Three years ago, in the already fiercely competitive red ocean of the tteokbokki franchise market, instant tteokbokki attracted attention as a differentiated item. However, “Youngdabang” transformed instant tteokbokki into a distinct menu, going beyond being a simple snack and elevating it to the level of a premium dish in the snack industry.

Instead of directly competing with existing tteokbokki franchises, “Youngdabang” pioneered the untapped market of instant tteokbokki, creating a new trend with their premium instant tteokbokki. Moreover, their unique menu offerings and aesthetically appealing interior design brought forth a new sense of luxury in the instant tteokbokki industry.